The long-term mission of the company is to design classic clothing for both,men and women, with its greatest quality by using traditional high quality fabrics and materials of well-known companies around the world, as well as innovative self-developed fabrics and materials; provide full range of services in fashion industry from product development and selection of materials up to image consulting and implementation business management system in fashion industry.

In order to diverse the core business, the company implements projects in IT, microelectronics and LED lighting that help to start up business in new regions.

The company strategy includes acquiring or partnership with companies which have a deep understanding of their local markets in order to promote company’s products.